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The Outdoor Advertising Association
A great way to introduce a new product or service is Event Marketing. At Billboard Connection we can create the perfect campaign to target your audience by creating marketing solutions by using projection media, street teams, segway teams, ad bikes, walking billboards or mobile billboard trucks.  

If you need help planning the event we can also use our event specialists Plan Ahead Events. Plan Ahead Events will come up with creative solutions for meetings, conventions, trade shows, special events, and incentive travel, bringing enthusiasm, experience and insight to every occasion, whether it be a corporate party, meeting, conference, grand opening, or evening gala!



STROKE HAPPENS
Monday, August 6th, marked the first day that all five hospitals of the Baptist Health System offered round-the-clock treatment for stroke victims. Before, a stroke victim in serious condition  would have to be transported to Austin or Dallas to secure care from a certified stroke program.  The addition of a twenty four hour stroke program is a huge step for health care in San Antonio.

After a few initial meetings,  Billboard Connection that an innovative and unique campaign would be the best approach to spreading the good news to our community. Various ideas included gorilla marketing tactics such as presenting street graffiti art, towing a giant helicopter banner, and even staging  stroke reenactments throughout the city! However, the first official event put on by Billboard Connection San Antonio took place this past Friday at King Willies bar and grill during the monthly First Friday Festival downtown. The event was titled “Stroke Happens!” and was meant to push the fact that stroke can happen anywhere. To illustrate this fact, we installed 80 fully dressed mannequins ( donning nifty Stroke Happens Baptist T-Shirts) in a giant pile in the middle of King Willies. This installation represented the approximate number of stroke related deaths in San Antonio for 35- 60 year olds each year!

While this particular could definately be categorized as Non Traditional /alternative advertising, it was throroughly effective on site! People were constantly asking questions and reading our material and signage. At the end of the day, we are confident that our bizzare yet innovative installation helped spread stroke awareness into the packed first friday crowd.







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